FinTech is changing the way we live our lives. Gone are the days when the only reliable way of making transactions was trusting the "Good old banks" who worked on their terms.
Things are changing rapidly with the advancements of FinTech products in the banking sector and on how we live our lives on the whole.
Even though there's a huge opportunity for new FinTech products to get recognition and grow, marketing a new FinTech is not easy.
Many people from the finance world and even from tech backgrounds shudder upon hearing the word "Marketing." But in this article, we will share the seven proven marketing strategies for promoting your FinTech products – keep reading!
7 Fintech Marketing Strategies to Try in 2022
Check out the top seven marketing strategies for promoting fintech products successfully in 2022 at Digital People.
1. Proper Use Of SEO
SEO, the abbreviation that stands for Search Engine Optimization, is the key factor for the growth of any product in the online world. Let's try understanding the concept of SEO in simpler terms. Suppose that you go online, open any Search Engine, and search for a specific name or a product using keywords.
You will be given a list of results by your Search Engine in return, with some websites ranking on top and others ranking on the 100th page of the SERPs. The harsh truth is that only the ones on top will get clicks from users like how.
Coming back to the online promotion of your fintech product, if a prospect in your industry searches for a fintech solution and yours doesn't rank on top, you have slim chances of generating leads online.
SEO experts focus on ensuring that your website ranks against the search queries of your target audience.
Things like keyword optimization and so on help you understand the "Search Intent" of your users to provide them with the solutions they want. For starters, you should contact a trusted SEO agency to buy guest posts and get going with the flow of SEO!
2. The Social Media
Every single one of us nowadays enjoys spending our days and nights on Social Media. It's so prevalent nowadays that even kids know about all the top social media platforms and have no hard time using them. But apart from the aspect of entertainment, Social Media can enable you to promote your Fintech product too.
Marketers have the basic idea that "Where there are people, there's an opportunity of selling products," and there's no doubt about it. There are so many Social Media that can help you find new prospects and help you convert them into your customers. For example, Linkedin is the best place to engage with working professionals.
First of all, social media allows you to find people who fall into your target industry. You can use social groups or surveys to understand how knowledgeable people are in your target industry. These observations can help you create a brand image that's attractive for your target.
Social Media also allows you to build your brand by helping you post content that your target audience demands. You can easily build an online audience and find ways to promote your fintech product in creative ways too.
3. Email Marketing
Nobody loves receiving promotional emails, right? Most people who have received junk emails in the past and now want to promote their fintech product might not believe in email marketing. But if you look at the statistics, it's not hard to find out how email marketing is super impactful.
Email Marketing allows you as a marketer to share short, concise, and punchy insights to your target audience. It's a fact that users love to get emails from the companies they trust and want to stay in the loop unless you have something to offer.
But the difficulty for new fintech products is that they don't have a target audience at first. They don't have an audience, to begin with, meaning that you don't have anyone to share your emails with in the first place. The solution to this problem is getting email leads. You have to find ways to get email subscribers.
There are tons of ways to get email leads from people who lie in your target audience. Make sure that you try out different proven strategies to get email subscribers.
4. Use Native Ads
Native Ads are ads that you show to your target audience through authoritative channels. These Native ads are super helpful for new Fintech companies as they are not trusted in the market at first, so they have to find ways of building trust and authority.
But how about you skip Native ads and go with coming up with your advertising strategy in the first place? There are two possible outcomes of this strategy. You may end up creating a super creative Ad campaign or may come up with something that your target audience hates.
Native ads are a better solution as you don't have to do all the work by yourself. Things like Advertorials, Brand content, and so on allows you to share your message via those people and media outlets that people trust, and there's less risk involved.
5. PPC Ads
If you search for something on Google, you will find that certain results rank on top with a certain "Ad" tag beside them. These search results are "PPC Ads." Running PPC Ads can help you a lot when you have started working on the marketing campaign of your PPC business.
With PPC ads, you only have to pay when someone clicks on your ad. This way, you don't have to allocate a huge budget for PPC ads at first, and you can spend more money once you start getting the results.
Another amazing thing about PPC ads is that they allow you to gather valuable insights about your target audience. With things like A/B Testing embedded in PPC Ad campaigns, you can understand what your audience likes and how you can improve your ads in the future for more attention.
6. Improve Your Website
Your website is the first thing that a prospect finds out about your business. Unless your website stands out of the crowd and provides an amazing solution to the problems they face, you can never earn the attention and the trust of your target audience.
Therefore, if you want to promote your fintech products the right way, you have to be 100% sure that your website is perfect as per the needs of your prospects. You have to find the pain points of your prospects and present your solution so that it seems better than any other solution available in the market.
The difficult thing about optimizing your website is that you cannot do it overnight. You have to spend time checking out your competitors' websites, you have to find ways on how you can improve your product, and you have to stay creative during this process too.
7. Proper Analysis
The analysis is the key to development and growth. If you have come up with a genius Fintech product but don't want to update its features over time, you can rest assured that you will not enjoy any growth. Gathering insights about the industry and applying them to your business is the most important thing.
But how can you get all the details about your target audience and apply them to create a product unlike any other solution in the market? The good news is that there are plenty of tools that you can use to gather valuable insights for a thorough analysis.
For example, you can use Google Analytics and Chartbeat to run different types of analysis about your target audience – leading you to build a better product in no time!
Please Note: This is a guest post by James Beck from Globex Outreach on the Digital People website, Learn more about Digital people guest post by following the link. alert-info
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