134 Most Expensive Keywords With High CPC On Google In 2024

Welcome to the wild world of high CPC keywords at Digital People!

Last year, Google generated 237.86 billion U.S. dollars from search, display, and video advertising revenue. (Source: https://www.statista.com/)

If you're a marketer or business owner, you know that every click counts - and some clicks cost more than others.

Businesses boosting their digital marketing budgets drive up the cost-per-clicks (CPCs) of keywords across the board.

In this post, we're diving into the most expensive keywords of 2024. We'll explore different industries.

Marketers can better understand what drives up CPCs and how to optimize their own campaigns by reviewing the most expensive keywords.

The Most Expensive Keywords for Google in 2024 [134 High CPC Keywords]

Let's unpack 134 keywords making waves (and draining budgets) in the digital marketing landscape this year!

1) Legal Industry

Regarding sky-high cost per click, the legal space takes the crown.

Our research uncovered that this field dominates the list of expensive keywords and claims the top spot with the single priciest term we discovered.

From personal injury to criminal defence, terms in this sector consistently command premium prices, reflecting the fierce competition and high stakes involved in legal services advertising.

Top 24 High CPC keywords for the legal industry:

1. Truck Collision Attorney: $1,003.68
2. Construction Accident Lawyer Near Me: $531.63
3. Accident Attorney Fresno CA: $519.46
4. Pedestrian Accident Attorney Near Me: $501.53
5. Truck Accident Attorney Near Me: $501.53
6. Oil Rig Injury Lawyer: $747.84
7. Motorcycle Accident Lawyer Near Me: $352.61
8. Offshore Accident Lawyer: $396.85
9. El Paso Accident Lawyers: $359.89
10. Birth Injury Lawyer Near Me: $291.32
11. Car Accident Lawyer Near Me: $290.61
12. Personal Injury Attorney Nearby: $249.89
13. Mesothelioma Attorney Assistance: $232.66
14. 18 Wheeler Accident Lawyer San Antonio: $225.60
15. Mesothelioma Law Firm: $215.92
16. Wrongful Death Attorney Near Me: $188.64
17. Houston Trucking Accident Attorney: $160.49
18. Truck Accident Attorney Dallas: $154.00
19. Aviation Accident Lawyer: $150.48
20. Car Accident Lawyer Jacksonville: $150.48
21. DUI Defense Lawyer: $114.02
22. Maritime Lawyer New Orleans: $120.42
23. California Auto Accident Lawyer: $119.58
24. Auto Accident Attorney California: $119.58

2) Education Industry

The U.S. education market is estimated to be at $3.1 trillion by 2030.

Here's a selection of the top high-cost-per-click keywords for the Education industry:

Top 8 Most Expensive Keywords for Education Space:

1. Online College Business Degree: $298.86
2. Online Masters Degree in Business Administration: $106.88
3. Online Degree Criminal Justice: $90.94
4. Fastest Criminal Justice Degree Online: $78.99
5. Online Business Degree Florida: $76.60
6. Online Masters Degree Programs in Healthcare Administration: $74.39
7. Online Psychology Bachelor's Degree: $72.96
8. Online MBA Program: $63.38

3) SaaS Industry

The SaaS industry has some jaw-dropping high CPC keywords.

From cloud computing to enterprise solutions, these tech-centric terms can command prices that rival even the most competitive legal keywords.

Top 21 Most expensive keywords we found in the SaaS Industry:

1. Help Desk Software for Small Business: $207.78
2. Employee Management Software for Small Business: $179.31
3. Best HR Software for Small Business: $175.58
4. Virtual Data Rooms: $112.91
5. Marketing Automation Software for Small Business: $103.32
6. ERP Software: $84.30
7. Small Business Call Center Software: $83.71
8. Enterprise Resource Planning Solutions: $70.19
9. Alteryx Server Cost: $202.38
10. Manage SaaS Spend: $202.38
11. HR Performance Review Software: $106.03
12. LMS for Training Companies: $97.77
13. Cloud Based Call Centre Software: $96.56
14. Networking Monitoring Software: $65.17
15. Deal Management Software: $50.90
16. Data Room: $115.27
17. Enterprise VPN: $67.77
18. Corporate VPN: $54.57
19. Cloud AWS: $100.93
20. Payroll Software: $91.16 
21. Email Marketing Solution: $50.49

4) Home Space

Water damage restoration is the most expensive keyword in the home services market.

These specialized services, crucial in emergencies, drive up CPCs due to their urgency and high-value nature.

Flood-related keywords also fetch premium prices, reflecting the immediate need and potential cost of such services.

21 Highest CPC Keywords For Home Services space:

1. Water Damage Restoration Dallas: $250.79
2. Flood Restoration Chicago: $151.79
3. Repair flood damage: $132.56
4. Flood Restoration Services Near Me: $126.28
5. Water Damage Restoration San Antonio: $122.18
6. Water Damage Repair Houston: $114.43
7. Water Damage Repair Near Me: $102.45
8. Water Damage Repair: $96.54
9. Water Damage Restoration: $91.07
10. Emergency Plumbing Services: $82.82
11. Drain Cleaning Service: $73.87
12. Heating and Air: $72.19
13. HVAC Repair Services: $70.84
14. Emergency Flood Repair: $69.26
15. Plumbers: $65.54
16. Commercial HVAC Installation: $62.13
17. Garage Door Repair: $57.81
18. HVAC San Francisco: $47.00
19. Home Security System Installation: $45.54
20. Window Replacement Companies: $40.53
21. Duct Cleaning Services: $34.04

5) Finance Industry

Finance remains a top industry for high-value keywords in Google Ads.

Investment banking, invoice factoring, and business loans top the list of expensive terms.

Advertisers compete fiercely for these lucrative finance-related keywords, driving up costs.

Top 14 Most Expensive Finance Industry Keywords:

1. Investment Banking Services: $258.04
2. Fast Invoice Factoring: $199.41 
3. Credit Line for Businesses: $142.30
4. Company Credit Line: $130.80 
5. Invoice Factoring California: $119.22 
6. Structured Settlement Loan: $105.20
7. Structured Settlement Buyer: $94.69
8. Factoring Company: $86.91
9. Asset Planning: $85.82
10. Business Loan: $71.34
11. Invoice Factoring Company Near Me: $70.27 
12. Wealth Management Services: $64.38
13. Invoice Factoring for Staffing Companies: $56.00 
14. Business Loan Florida: $54.23

6) B2B Advertising & Marketing Services

Some of the most profitable industries in the world are B2B services, and that's why advertisers are eager to spend a huge amount on Google ads to acquire new customers.

46 High CPC Keywords For B2B Services:

1. Offshore Software Engineer: $253.22
2. Employer of Record Services: $184.30
3. Call Answering Services: $166.68
4. Corporate Business Travel Agency: $133.64
5. Best Legal Answering Service: $116.90
6. Virtual Reception Services: $109.24
7. SharePoint Intranet Consultants: $100.28
8. Business Internet San Francisco: $121.34
9. Business Internet San Francisco: $121.34
10. Google Ad Marketing Agency: $202.52
11. Payroll Service Providers for Small Business: $125.31
12. Amazon PPC Agency USA: $121.52
13. Outsource Website Development: $112.94
14. PPC Advertising Experts: $102.11
15. Law Firm SEO Company NYC: $90.37
16. Business Travel Services: $87.31
17. Business Insurance: $81.57
18. Corporate Travel Management: $79.91
19. Legal SEO Company: $78.98
20. AdWords PPC Management Services: $75.84
21. Google Ads Marketing Agency: $75.14
22. React Native Experts: $72.56
23. AI Driven Customer Service: $72.81
24. Sustainable Business Consulting: $69.63
25. Google Ads Agency: $65.96
26. PPC Agency Near Me: $65.38
27. Google Ads Consultant: $61.65
28. PPC Digital Marketing Agency: $61.42
29. PPC Agency San Francisco: $59.29
30. High Speed Business Internet: $56.20
31. Business Internet Package: $55.23
32. Email Marketing Solution: $50.49
33. Financial Auditing Firms: $41.76
34. CPA for Small Businesses: $38.57
35. LinkedIn Advertising: $652.25
36. TikTok Advertising: $306.10
37. Google Advertising: $228.73
38. Bing Advertising: $200.47
39. Twitter Advertising: $95.68
40. Cross Channel Marketing Platforms: $56.83
41. Criteo Alternatives: $54.92
42. Facebook Ads Alternative: $52.01
43. Google Ads Alternative: $45.15
44. Programmatic Advertising Solution: $38.82
45. Best Ad Exchange: $33.28
46. Best Ad Platform for Ecommerce: $30.68
    
    

Check more on our website and read other blog posts like AI Writer Lifetime Deals at Digippl.com and Top AI Content Checkers at Digippl!

Conclusion

High-cost keywords exist across many industries, reflecting areas of intense competition and high stakes.

Understanding these expensive terms can help you craft smarter, more cost-effective ad campaigns.

The goal isn't to always bid on the most expensive keywords but to find the right balance between cost, relevance, and potential returns.

Use this knowledge to make informed decisions that maximize your marketing budget and drive real results for your business.