Do you want to write emails that get opened and converted in 2024?

If you want your emails to have a good open rate, you must send them when most of your prospects check their inboxes.

How to write emails that get opened and convert

The best email timing can extensively change your campaign’s open and click-through rates.

Email copy and the right timing majorly reshape your email marketing campaign.

In this post, I'll share the best tips and strategies for writing the best email copy that gets opened based on recent marketing statistics.

According to the latest email marketing statistics research by our team:

On average, you get an open rate of 20.56% across four major email marketing platforms.

  • Campaign Monitor's avg open rate was 17.8% in 2022-2023.
  • HubSpot was on 20.94%
  • MailChimp on 21.33%
  • GetResponse on 22.15%
Email copy is consists of two things. One is the subject line and the second is the email body text. To write a great email you need to play with these two things only. 

Here we are just talking about email and not about email marketing.

Every business is different, the same time may not work for everyone based on niche.

So I recommend you to follow this standard data and at the same time analyze your business data and see what works best for you.

Now let’s get started with the best email copywriting tips.

How to write cold emails that convert at Digital People

In 2 steps, I will help you write an amazing email copy that you can send and get great open rates and conversions for your business objectives.

1) Subject Line (Attention-Grabber, Short & Sweet, For Prospect). Examples Included.
2) Email Body Text (Structure, Write For Your Prospect, Call To Action). Examples Included.

Now let’s break down these two easy steps to craft a perfect cold email down.

1) Write a Noticeable Subject Line

The subject line is your ticket to open rate.

You can write an eye-catching subject line by knowing your customers, their pain areas, and the solution you offer.

Write sweet and short subject lines. Subject lines with 6 to 10 words are 21% likely to be opened, but 21 - 25 worded subject lines are only 9% likely to be opened. So make sure you write a short and human-friendly subject line for better open rates.

Here are 5 great subject line examples you can use in your email campaign:

Introductory For Product Launch:

“[Customer name], meet your new [product Name]”

“Hi [Customer name], Check our new product [product Name]”

Subject Line For Urgency: 

“Hurry up, [product] sale ends in [#] hours”

"[Product] sale: Open this right now"

Subject Line For Case Study:

"Case Study: [Company] campaign makes $10k in 36 hours"

"[Result Of Case Study]. Check Case Study Now"

Subject Line For Outbound Marketing:

"25% Off on [Domain Name], Just For You!"

"Have You Tried 301 Redirection For Your Domain?"

Funny email subject line examples:

"Please Touch Me! Content Delight via Multitouch"

"Do Gamers Dream of HTML5 Sheep?"

You can check out this amazing guide on Gumroad on How to write a Sales Email Copy Guide, just for $10.

2) Email Body - Keep their attention immediately

Once they’ve opened your email, you win the open rate. Now you need to engage them in and come good on any promises you made in the subject line. 

Don't beat around the bush, Get to the point quickly so that they can take the necessary action which leads to conversion for you.

Product launch email body text example:

Hi [Name]

I hope you’re having a wonderful day!

I am emailing you today to let you know we have opened doors to our [product name].

It helps you [describe the problem and solution].

[Link]To learn more about what it does, click here…[Link]

Make sure you buy it before [mention either a time frame or number of sales].

Here is a testimonial from a recent customer [add a review from a customer].

If you have any questions about the product, please respond to this email or use the live chat on the product page. Our staff is waiting to respond to you.

Thank you,

[Your signature]

Review Request Email Body Content Sample:

Hi [Name]

I hope you are enjoying your recent purchase of [name of the product].

If you found it useful, we would like you to help us and others who would like to buy it too.

So, could you please visit this page [insert link] and leave a review? It should take you less than three minutes.

We really appreciate your help.

Thank you,

[Your signature]

Outbound Email Script Samples For Domaining Business:

Hi [Name]

I hope you are doing great. 

I own [Domain Name] which is on sale.

My asking price is [Numbers]. 

One line about why this domain is a great fit for them.

Let me know your thoughts.

Thank you,

[Your signature]

Hi [Name]

Good Afternoon.

Would your company be interested in owning [Domain Name]?

My asking price is [Numbers].

Let me know your thoughts so we can discuss things further.

Thank you,

[Your signature]

Newsletter Email Copy Sample:

Hi [Name]

Here’s a roundup of the latest content from our blog and from other places on the web

[Title of 1st article with an inserted link]

[1st article description]

[Title of 2nd article with an inserted link]

[2nd article description]

[Title of 3rd article with an inserted link]

[3rd article description]

Thank you,

[Your signature]

You can also check our related article - Tips on creating content by simply following the link.


If you want to stand out in your prospect's inbox, make sure you use everything listed above to have the best opportunity to make an impact on your business from your email marketing campaign.

There are plenty of email builder tools available which can help you with the execution part.

I hope this content piece is helpful. Let me know your thoughts in the comment section below.

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