google search console insights

Google launched a new experience tool (beta version) called Search Console Insights which provides webmasters with the data they need to make insightful business decisions and improve their content on their website.

15 June 2021 - Google Search Central Tweet on Search Console Insights Introduction

The main objective of this new tool is to help website owners to have a better understanding of their users.

What is Google Search Console Insights?

Search Console Insights is a new platform by Google tailored for content creators and publishers and can help them understand how audiences discover their website's content and what resonates with their readers. 

what is google search console insights

This new platform combines data from both Google Search Console and Google Analytics to make it easy for site owners to understand website search performance.

Google smartly collated data from Google Search Console and Google Analytics to give the data which businesses want to improve their website search presence.

Search Console Insights tool is currently in beta version. You can get access to this new tool through your Search console account overview page.

beta access search console insights

It’s also appearing to the mobile app directly in the Google app for iOS and Android from the menu that arrives when you tap your profile picture in your Search Console account.

The website owners now can find the average position of most search queries on their website along with the number of clicks each keyword is generating through their content.

This tool offers an easier way to learn how your content resonates with your audience on your website.

How can Google Search Console Insights help your SEO?

Learn how Search Console Insights can help website owners to enhance their Search Engine optimization campaign, content and site user experience by understanding the website's content performance on Google search.

It can help you with the answers to the following questions:

  1. What are the best-performing search queries of your content?
  2. How many clicks each query are producing for your content?
  3. What are the most searched queries on your website?
  4. How are your new pieces of content performing?
  5. How do people find your content across the Google Search?
  6. What keyword do people search for on Google before they visit your website?
  7. Which article refers users to your website and content?

And a lot more.

How can you access the Google Search Console Insights beta tool?

You can simply visit this URL and click on Open Search Console Insights. Make sure you log in with your Google search console account to get beta access to this new feature.

We Got - Site Analytics for content creators

You can get a different message in your search console accounts like we got Site analytics for content creators. You might get See your site's top queries on Google Search or something else.

Google is suggesting the title based on your website's search performance. Make sure you have a look at it.

google search console insights analytics digippl

Final Thoughts on Search Console Insights

Google has been testing this tool for nearly a year now and finally, they have launched the beta version of Seach Console Insights Tool.

We come to know about this through the Google Search Central Twitter account.

It seems the tool is still in its beta testing phase and soon it will be available to everyone.

Go and experience the all-new feature from Google and find some amazing top searched queries and top trending queries on your website now!

Do share this post on your social media and help the SEO community.

This is a guest post by SEO Enthusiast Suresh Chaudhary at the Digital People website, Learn more about Digital people guest post by following the link.

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