Do you want to learn the basics of Social Media?

Like what type of content you can publish or what are the different sizes of creative top social media sites accept.


"Social Media is like a business network where you as a business go to network with people who can be your potential customers." Suresh Chaudhary

Before starting any new digital channel for your business you should always consider asking the following questions to yourself.

  1. Do I need to start this new channel?
  2. What all I can do on this new social channel to promote my products or services?
  3. What is the traffic of this new channel considering your Target group?
Asking these question will literally help you choose the right digital channel for your business.
And In order to get results, you must do rights things.

If you're new to Facebook, Twitter, Instagram & Linkedin as a business then this post will help you a lot.

Well, here you can learn what type of post we as a Business can publish on Twitter, Facebook, Instagram & Linkedin for your products or services.

social media basics suresh chaudhary

This is a general social media guide created by Social Media Consultant - Suresh Chaudhary to help SME's understand the different type of post they can publish on various social media channels.

In this post, Suresh Chaudhary is talking about 4 famous social media platforms which are Twitter, Facebook, Instagram and Linkedin.

1. Twitter for business

Twitter is one of the best social media platforms with 150 million daily active users. Businesses can utilize for their marketing efforts. If you can craft your service in 280 characters which your target market understands then this is the best place for you as a business to market your services.

You can share tweets, business creatives and videos here to promote your product and service. Learn more about the type of posts, and creative sizes twitter loves.

Type of Posts for Twitter

1) Create a textual Post up to 280 characters,
2) Create an image, gif, video post.

Twitter Image Sizes

Profile Image: 400 x 400 pixels i.e 1:1

Desktop: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200x 600 pixels (2:1), 1200 x 800 pixels (3:2) or 1200 x 1200 pixels (1:1).

Mobile: 1200 x 1400 pixels (16:9)

Twitter Video: 1200 x 1400 pixels (16:9)

GIF file size limit: Max 5MB

Suggest Tweets: 100 to 120 tweets should go per month

Tip for Twitter: Apart from the content, We can follow related accounts, engage with other related tweets to increase the followers base and engagement for the overall profile.

Connect with Suresh if you want to learn more about Twitter Business.

Follow Suresh Chaudhary on Twitter.

2. Facebook for business

Facebook is another great social media platform with 2.6 billion monthly active users. You can make a business profile or business page on this platform to market your products and services.

Find below what types of post-Facebook as platform accepts to leverage this completely.

Type of Posts for Facebook

1) Create a Post with a Single Image
2) Create a Post with Multiple Images
3) Create a Story
4) Create a Video Post
5) Creat Event
6) Create Offers
7) Create Jobs

Creative Image Sizes for Facebook

Profile pic: 2048 x 2048 pixels
Cover pic: 2037 x 754 pixels
Sharing images: 1,200 x 628 pixels
Sharing links with an image: 1,200 x 628 pixels
Sharing Stories: 1,080 x 1,920 pixels*
Event images: 1000 x 524 pixels

Suggested Posts: 30 to 40 posts should go per month

Tip for Facebook: Apart from this, We can join our business-related groups on Facebook and engage with those groups to promote our products/services.

Get in touch if you want Suresh Chaudhary's help to run ROI driven paid Facebook campaigns or looking for organic growth.

Like Suresh Chaudhary's Business Page on Facebook.

3. Instagram for business

Instagram is a free photo and video sharing platform with 500 million daily active users available in-app platforms. You can promote images and videos related to your business here.

Learn more about the types of posts you can push on Instagram to get best out of it.

Type of Posts for Instagram

1) Create a Post with a Single Image
2) Create a Post with Multiple Images
3) Create a Story
4) Create a Video Post

Creative sizes for Insta

Sharing images in Instagram feed: 1,080 x 1,080 pixels
Sharing horizontal images: 1,080 x 566 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing Stories: 1,080 x 1,920 pixels*

Suggested Posts: 30 to 40 posts should go per month

Tip for Instagram: Apart from this, We can follow relevant hashtags and engage with other accounts.

Consult Suresh if you want to achieve your desired marketing goals with Instagram. He is just a click away.

Follow Suresh Chaudhary on Instagram.

4. Linkedin for business

Linkedin is the world's largest professional network social media site with 690+ million registered active users from 150 countries. The best place for any business to list down all the professional services they provide.

Learn more what type of post you can push on Linkedin and get the best results out of your effort.

Type of Posts for Linkedin

1) Create a textual post,
2) Share a post with Image or video or document

Linkedin Creative Image Sizes:

Sharing images to your company page: 1,104 x 736 pixels
Sharing links with an image: 1,200 x 628 pixels

Suggested Posts: 5 to 10 posts should go per month

Tip for Linkedin: Apart from this, you can join related groups and you can share your content there.

Connect with Suresh on Linkedin and get his help with Linkedin Marketing.

Final thoughts - 

  1. It is very important to understand the platform first before starting the promotion.
  2. Choose the best social media platforms only where you feel your target audience is present. It’s an effort from your side and I am sure you don't want to waste your effort.
  3. To start with I recommend to create your business profile on social channels like Facebook, Twitter, Instagram, and Linkedin.
  4. If you think you can do this and maintain the consistency go for it. If not then you can hire an expert who can manage this on behalf of you.

Get in touch if you want to learn more about social media. This is just a piece of basic information for you to get started with social media.

I hope this is helpful, Do let me know if there is query or concern regarding this in the comment section below.

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