product photography ecommerce marketing

Digital marketing has come a long way. Nowadays, users expect branded websites to have rich images, dynamic visuals, and product photography that is as good as any photo from a lifestyle blog.

It’s not just about getting your products online anymore; you need to ensure that your website stands out from the rest of the eCommerce market by having product photography that sets you apart.

Why does this matter?

Because e-commerce is growing at an alarming rate. According to Statista, retail e-commerce sales are expected to be more than $2 trillion in 2021, with a CAGR of 10.7% between 2017 and 2021.

This means that more brands are launching their own e-commerce stores and competing for attention on major platforms like Amazon and Google Shopping.

Your brand needs to stand out if you want your store to thrive amidst all the competition. Here are some key reasons why product photography is important for your e-commerce marketing strategy:

Consumers care about the visual aspect of products.

It may seem a bit obvious, but it’s important to remember that consumers shop online with their eyes. What they see is what they imagine themselves using or wearing.

If they don’t like the look of a product, they won’t buy it. That’s why even the best copywriting in the world can’t make up for a poorly photographed product.

Take a look at this example of an online store that sells women’s bags:

As soon as you walk into this online store, you’ll notice that the visuals are as important as the product descriptions.

Not only does the picture make the bag look more attractive, but it also gives you a better idea of the size and colour of the product. If the picture is misleading, you’ll most likely return the product.

In fact, a recent study from IBM found that 55% of consumers are less likely to purchase from an e-commerce brand after having a bad experience with photos.

Product photography helps build trust.

The best way to build trust with your customers is through the quality of your product photography.

This means that quality lighting, a well-positioned camera, and clean background are essential.

If your product photography is blurry or poorly lit, customers are likely to think that your products are of low quality and not trust their longevity.

If you have excellent lighting, a professional camera, and a clean background, customers are more likely to trust that your products are high-quality and built to last.

This is especially important if you sell clothing and accessories where colour and fit are critical.

Product photography can increase traffic and sales.

The quality of your product photography is also a good indicator of the type of products that you sell. If you take high-quality photos, users can see that you only sell quality products.

A bad photo, on the other hand, can send the opposite message. This can affect your sales and traffic as well.

According to a study, 91% of consumers are likely to purchase from a brand after seeing a product photo. This means that investing in professional product photography is a must if you want to see sales from your e-commerce store.

The average person will spend about 28 seconds looking at an eCommerce store. If your product photos are bad, they may not even last that long.

What type of product photography should you have?

The type of product photography you have depends on your brand and the products you sell. You can have product photography that is taken in-house or hire a professional photographer to do the job.

Whichever route you choose, ensure that the photos are high-quality and that you have consistency throughout your site. You can take a look at what other brands in your niche are doing to get some inspiration.

At the end of the day, your goal should be to have clear, impressive pictures of your products that you can then use for your e-commerce marketing strategies and develop better relationships with your audience.

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In conclusion

The importance of product photography can’t be overstated - and this is especially true if you are talking in the context of eCommerce marketing.

The better your product photos are, the easier it will be for your audience to relate to your products and your brand as a whole.

In today’s day and age, it is almost impossible to do well in your e-commerce marketing efforts without having proper product images.

From social media to webpages, flyers to advertisements, and more, all of these require good visuals to convey your point to your audience.

To that effect, product photography plays an extremely crucial role in boosting your overall e-commerce marketing strategy and provides you with better results.

So, whether you sell a product on your own website, or are a seller for other e-commerce websites - the priority for you should be to get your product images clicked in a way that really resembles all that you want to convey with your products and your brand as a whole.

Once that is in place, you will notice a lot of simplicity and flexibility in developing visually-engaging assets that will drive overall better results!

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