Writing engaging content is a classic struggle for online marketers.
When a blogger writes his blog, how can he ensure it’s exciting and people will keep reading? He can create any content imaginably, but it won’t matter how good or well-written it is if there’s no natural substance behind it.
That’s where the help of technology kicks in.
If a digital marketer is searching for how to write engaging content using a paraphrasing tool, this guide will help him to get started with creating attractive content pieces on trending topics.
So, without any further delay, let’s delve into this discussion.
What is Engaging Content?
As the name depicts, an engaging piece of content is a type of content that keeps the readers engaged throughout the entire blog post. But the only way to keep the readers involved with a post is when a writer prioritizes the interest of his readers.
An engaging piece of content resonates well with the readers. So, a writer should produce content his audience enjoys reading to bring the ‘engaging content’ factor to his text.
Now, let’s get to the ‘how’ part of writing an engaging piece of content with the help of some proven tips.
Proven Tips for Writing Engaging Content:
1. Learn the art of mastering the headline:
The purpose of writing engaging content is to keep the audience’s interest throughout the entire blog post. But writing engaging content is the second part.
The first part is getting the readers on your blog. Therefore, a content writer should learn to write catchy headlines because catchy headlines mean a higher Click-Through Rate (CTR).
You can also take the help of title generator tools to write catchy blog headlines.
2. Focus on the introductory part of the content:
Once a reader has reached your blog, the next step is to hook him right off the bat. The only way to achieve this purpose is by creating a captivating introduction for your blog post. However, if a content writer fails to write a fascinating introduction, he will be on the verge of losing his audience.
Thus, to create an appealing introductory part, a content writer should focus on the ‘opening sentence,’ ‘highlighting the problem he wants to address through his content’ and the ‘transition from the introduction to the next phase of content.’
3. Understand the 3 Ks of engaging content:
After creating a catchy introduction, the next phase is to write content according to the mantra of 3 Ks for an exciting piece of content. So, the 3 Ks for writing an engaging content are:
· Knowing your audiences.
· Knowing their objective.
· Knowing your business’s objective.
Now, let’s dive into the details of each K.
I. Knowing your audiences:
The first ‘K’ is about knowing your target audience. If a writer knows his target audience, he can communicate with them better and more personally, which is the key to becoming a good blog writer.
II. Knowing their objective:
After understanding the target audience of a blog, the next ‘K’ focuses on creating a type of content that appeals to his audience. A blog writer should understand the intent of his audience’s search query.
III. Knowing your business’s objective:
The last ‘K’ is about why a writer is covering a particular topic, what he wants to achieve from that specific topic and why he must cover this topic.
4. Use the help of data while writing content:
When it comes to producing engaging content, data-driven content has more impact than straightforward content. But data-driven content doesn’t mean sharing graphs and statistics. Instead, it means that a writer has massive data at his disposal if he has already worked in a similar niche.
Thus, if a writer has worked on a similar topic before, he should share the successful experience that helped him previously. This technique will help get more backlinks, which is the goal of every blogger.
Hence, it is more effective in engaging the readers than a piece of content with straightforward wording.
5. Create a balance between writing for search engine bots and readers:
As mentioned earlier, the key to writing engaging content is focusing on the topics that interest your audience. But this doesn’t mean forgetting about the importance of search engine bots.
If a writer doesn’t write content according to the guidelines of search engine bots, his content will not rank, which is equivalent to content disqualification.
So, to write according to the search engine bots’ guidelines, a writer should naturally sprinkle primary and related keywords in his content. Moreover, he can take the help of content writing tools for SEO.
6. Use a conversational tone to write content:
The most crucial tip in the ‘how to write engaging content using a paraphrasing tool’ guide is addressing the audience personally. So, a writer should use a conversational tone while writing his content.
Conversational content significantly differs the academic writing from blog or content writing. Thus, a blog or content writer should address his audience as if he is conversing with them.
7. Keep enough breathing space:
As mentioned earlier, content and blog writing is about speaking to your audience like a person talks to his friends in real life.
So, when a speaker wants to convey his point to his real-life audience, he doesn’t overwhelm them with ten consequent sentences.
Instead, he breaks his entire point into smaller sections to make it easier to understand for his audience. The same is the case with the engaging content of a blog.
A writer should focus on using simple vocabulary and creating short paragraphs and sentences while writing his content.
But if a blogger is not skillful at writing, he can use the help of a paraphrasing tool and online text editor to achieve this goal because writing content according to the guidelines of search engine bots doesn’t mean writing hard-to-read content.
8. Use bucket brigades to write engaging content:
According to AllAboutLean, bucket brigade refers to the old concept of firefighters when they used to pass buckets down the line to one another. But how does this concept relate to producing engaging content?
In blog and content writing, the bucket brigade concept refers to the art of luring your reader to one sentence, the other and the next.
Thus, when it comes to writing engaging content, each sentence and paragraph of your content should have a luring factor. Otherwise, your reader will quickly leave before completing the entire topic.
9. Use thought-provoking quotes:
Another way to keep the readers from getting bored is by using thought-provoking questions and quotes. However, content writers should adequately quote and cite the references of each quotation to avoid the claims of text copyrights.
To help prevent text copyrights, content writers should use a paid or free plagiarism checker.
10. Standout from competitors through storytelling:
Outclassing your counterparts also plays a significant role in creating engaging content. So, the best way a writer can outclass his competitors is by sharing his relevant stories.
As mentioned earlier, suppose a writer has already worked on a similar topic. In that case, he can share the steps that helped him successfully manage a similar task earlier.
So, sharing stories related to an issue is an excellent way of writing engaging content for that topic.
11. Prefer the use of visual content:
According to a study by Go-Gulf, only 10–20% of readers complete a blog post because most users leave a post after reading 20% of its text.
The above study indicates that text alone will do no good for content engagement. Therefore, writers and bloggers should also use relevant visual aids, like charts, infographics, screenshots and videos in their content. This technique is highly effective in producing an engaging piece of content.
Also, discover the best tips to write great content at Digippl!
*** Pro Tip: Bloggers should use original visual aids or purchase the rights of copyrighted visual aid to avoid copyright infringement issues ***
12. Conclude the discussion with a bang:
After putting in all the hard work, it becomes mandatory for a writer to conclude his conversation with a bang. Therefore, a writer should not waste his closing remarks about his topic. Instead, he should summarize the entire issue in the conclusion section.
How to Write Engaging Content Using a Paraphrasing Tool?
Now, let’s practically see how a writer can use the paraphrasing tool to write engaging content.
— — Using a Paraphrasing Tool — -
As mentioned earlier, creating reader’s friendly content is necessary for adding the ‘engagement’ factor to a piece of content. So, if a writer is facing writer’s block or is not good at writing, he can use a paraphrasing tool.
A paraphrasing tool is an automated way of writing a reader’s friendly content. But wrongly using this tool ruins the keyword structure and readability of content. Therefore, it is essential to discuss the steps to successfully write engaging content with the help of a paraphrasing tool.
1. Open any browser and type the ‘Paraphraser — Best Paraphrasing Tool’ search query in its search box.
2. Wait for the browser to load the SERPs (Search Engine Result Pages).
3. Then, open the first web page.
4. Select a paraphrasing mode because, like more paraphrasing modes, it has three: ‘Fluency,’ ‘Standard’ and ‘Creative.’
5. Then, type or paste the copied content and click on the ‘Paraphrase Now’ button.
6. Wait for the tool to load the result of the paraphrased version of the text.
*** Pro Tip: No paraphrasing tool generates a reader’s friendly piece of content on the first try. So, if a writer wants to get the best results, he should apply the above steps multiple times ***
Bottom Line — the Conclusion:
Companies are paying more attention to online content as it influences marketing efforts, search engine results and social media engagement.
Most of the work goes on behind the scenes of your website, blog, or social media platform — but this does not mean that digital marketers cannot take an active part in making it happen.
There are some critical elements to writing engaging content that digital marketers can find in the above guide. Thus, the rest of the work is easy if a digital marketer gets these right.
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